THE REAL ESTATE MARKET IN NORTHERN JERSEY
by Fran Lichtman
Staging has become a very necessary piece of selling a home and we include it as part of our marketing plan. If a homeowner chooses not to stage, it will absolutely cost them 10-15% of the value of their listing.
We work with Sweet Life By Design which is owned and operated by Leah Gomberg and her team. The difference she makes in a home is sometimes absolutely astounding. While a home listing price may be estimated at $650k without staging, the addition of it could allow you to price at $739-$750k and goes a long way towards attracting multiple offers.
Following are some words directly from Leah:
- We start with a consultation, working with you to assess the contents and overall condition of your home.
- From our evaluation, we create a plan designed to play up your home’s unique features, de-clutter to improve flow and functionality, update where necessary, and create a desirable living environment.
- We present you with a proposal (tailored to your budget) with detailed room-by-room recommendations.
- Once any suggested repairs are completed, we complete the staging (usually within one to three days).
The end result photographs beautifully, invites more traffic, and sets the stage for a quick and successful sale.
